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— D.J. Marini, previous General Supervisor, Lucasfilm Ltd.
Style is a widely-misunderstood discipline. In reality, the style occupation itself typically accepts and promotes an unclear and deceptive meaning of style. The Nature of Style asks style specialists, their customers and interested trainees to analyze the basic nature and practice of their discipline, and to comprehend the real requirements behind style and the style proce ss. In this informative, profane and lovely exposition of the style procedure, among the world'’s most respected specialists proposes a definitely clear difference in between Style and Art.
“” Lockard'’s conversational design and engaging insights produce an uncommon backstage check out the procedure by which concepts end up being the structures and environments that surround us. He has actually '’ existed, done that'’ for a galaxy of popular designers and designers, and in this book has the ability to articulate in fantastic information how such jobs go from approximations to full-fledged jobs.””
— Craig Hodgetts, Teacher of Architecture,
to manage efficiently, and even effectively— needs a broad and versatile ability, stemmed from particular understanding and abilities, used in a practical and efficient style procedure. Concerns of a designer'’s individual design and expression should follow the procedure, not lead it. By its combination of informative philosophical position, useful application, and visual example, The Nature of Style is not just a guide for trainees and referral for specialists, however a revealing behind-the-scenes trip for customers, and anybody with an interest in the practice of style and architecture. Conversational yet uncompromising in its message
highlighted throughout by numerous real style illustrations from real-world jobs of all types and scales showing Lockard'’s extremely efficient and flexible procedure— the book'’s overarching concepts will discover application in all fields of style. “” … a promoting visual and narrative wonderland …
— Carl F. Hagelman, previous Style Director,
Walt Disney Imagineering